04.115.2017 - Research from Periscope By McKinsey shows that only 15% of Retailers at World Retail Congress 2017 have a fully implemented Personalized Marketing Initiative

Whilst most retailers see personalization as a priority and think that personalized promotions dramatically increase customer visits, only a minority say they have properly implemented itNew York - April 25, 2017 - Periscope® By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, today announced the findings of research it carried-out at the 2017 World Retail Congress (WRC) looking at retailers’ implementation and attitudes towards... Source: RealWire - View Press Release