11.306.2016 - The Black Friday Store Experience is Driving Consumers Online According to Research Findings in the US and UK

Half of US and UK consumers will not be shopping during Black Friday, and most that do, will not visit stores, because of the stress of the experience New York and London - November 1, 2016 - Periscope™ By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, has today released the findings of new research conducted with US & UK consumers on their attitudes... Source: RealWire - View Press Release