04.112.2016 - Periscope™ Research Shows Retailers Know They Are Not Delivering Omnichannel Experiences Fast Enough
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78% say customers do not have a one brand experience across channelsNew York - April 21, 2016 - Periscope™, a McKinsey Solution focusing on price, promotion, and assortment optimization, has today announced the findings of research conducted at World Retail Congress 2016, held in Dubai at the beginning of April. Only 21% say they are more confident than a year ago on delivering omnichannel experiences, and 45% say progress is not happening fast enough.At a...
Source: RealWire
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