03.74.2016 - Periscope, a McKinsey Solution, Included in Independent Research Firm’s Product Innovation Report for Retailers and Consumer Brands

New York - March, 14, 2016 - Periscope™, a McKinsey Solution, focusing on price, promotion and assortment optimization, today announced that it was included in Forrester Research, Inc.’s “Reinvent Product Innovation To Revive Your Brand” report, by George Lawrie, published on January 29, 2016. Aimed at Application Design & Development (AD&D) professionals, the report provides insights on how they should be using big data insight and applications to support the essential product innovation for retailers... Source: RealWire - View Press Release