04.120.2015 - Kenshoo Intent-Driven Audiences Wins Third-Party Marketing Innovation Award at Performance Marketing Awards

Award-winning Kenshoo software uses consumer intent from search activity to automatically serve Facebook adsLondon (April 30, 2015) - Kenshoo (http://www.kenshoo.com/), the global leader in agile marketing software, has won the award for Third-Party Marketing Innovation in the UK Performance Marketing Awards (PMA) 2015. The winning innovation, Kenshoo Intent-Driven Audiences (IDA), enables marketers to show Facebook ads to consumers that have searched for specific keywords by matching clicks on search engine ads to audiences on the... Source: RealWire - View Press Release