02.35.2015 - Sky Betting and Gaming employ new technology to understand player behaviour and spot gambling issues in real time

*Amended version* GBGroup plc, the specialist in identity intelligence solutions, has announced today that Sky Betting and Gaming is the first online gaming company to employ its global identity transaction monitoring software to aid fraud protection, improve operational efficiency and promote responsible gambling. The software enables the company to see a 360 view of its users - from initial compliance checks to monitoring player behaviour - so they can step in when potential fraudulent activities and signs of problem gambling are presented. The software is already in use by the banking sector to identify fraudulent credit card use as well as financial transactions linked to money laundering activities. Source: RealWire - View Press Release